ITV Plan To Charge For HD Channels

ITV_logo ITV have announced a deal with Sky to offer HD versions of it’s ITV2, ITV3 and ITV4 channels to Sky subscribers from October this year.   These will be available free of charge to exisiting subscribers.

ITV’s Chief executive, Adam Crozier said:

“For the past decade ITV has not faced up to the challenges presented by the rise of internet-based platforms, the continuing growth of pay TV and subscription services and the globalisation of content.

Our priority for the next 18 months is to make ITV a creatively dynamic and fit-for-purpose organisation while maintaining strict financial controls.

Over time we expect to move to a position whereby half of ITV’s revenue base will be derived from non-television advertising sources and today we are announcing our move into pay television with the agreement to make HD versions of ITV 2, 3 and 4 pay channels on Sky.”

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