Windows 8 Intel tablets may price themselves out of the market

According to recent news from notebook vendors, Windows 8 Tablets running on Intel’s Clover Trail-W platform architecture will be priced too high to make any significant impact on the tablet market, with pricing  rumoured to be in the $600-$800 range as Intel and Microsoft are both unwilling to lower their respective hardware and software cut of the tablets prices.

This will mean the UK price for a Windows 8 tablet will probably be around the £400-£500 mark (but may be higher- #ripoffbritain), making it a hard sell against Apple’s popular and fashionable iPad.  Microsoft will need some kind of miraculous marketing campaign to convince joe public that they would rather have an unknown quantity such as a Windows 8 tablet instead of a ‘magical’ iPad, even if the Windows OS proves to be the more capable.

Windows 8 on a tablet

The reason behind the reluctance to adopt more competitive pricing seems to be, at least in part that both companies fear cannabilisation of their core PC market; With cheaper Windows 8 tablets ‘damaging’ pricing of more conventional Windows markets such as PCs and laptops.

According to Digitimes, the high cost of Intel hardware may mean that tablet manufacturers switch to cheaper ARM-based chipsets from the likes of Qualcomm, NVIDIA and Texas Instruments.

What do you think of the Windows 8 tablet price point?  What would you be prepared to pay for one?

Source: Digitimes


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